Uncategorized Archives

28/12/2019

8 min read

I almost died. This is what I learned.

“Ok, now it’s enough, we’re going to the hospital”. My wife had been putting up with me complaining about pain for...

Habits Uncategorized

03/08/2016

4 min read

We got rid of our TV

I am not the person that hates TV. Or TV shows. Or thinks that reading is better than watching TV. Or...

Posted by Polle de Maagt

17/03/2016

6 min read

How Amazon Echo made me a worse person

Since last week, my family is the proud owner of an Amazon Echo. And we’re extremely happy with that (more on that...

Parenting Thoughts Uncategorized Voice

Posted by Polle de Maagt

19/03/2012

3 min read

Securing your virtual will; making sure my relatives can access my accounts when I pass away

I’m not planning to pass away anytime soon. Still, I spent some time weekend securing my ‘virtual will’. Over my last...

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Posted by Polle de Maagt

24/08/2011

6 min read

Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination

Almost a year ago, I decided to move to Belgium to live with the love of my life, Marieke. With pain...

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Posted by Polle de Maagt

20/07/2011

4 min read

#Vedettmotel: Vedett's efforts to be conversation-worthy on every brand level

It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t about saying what...

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24/05/2011

2 min read

One of the best advocacy campaigns ever: Il Giglio d'Oro Bed & Breakfast in Firenze

Last summer, my girlfriend and I went for a short break to Italy. We travelled different cities and stayed a while...

Best practices Uncategorized

Posted by Polle de Maagt

23/10/2010

2 min read

I was stupid enough to fall in love with a Flemish girl. And so I'm leaving Boondoggle for InSites Consulting.

Last week, I announced (check mailing) leaving advertising agency Boondoggle for research/consultant firm InSites Consulting. Yep, I was stupid enough to...

Uncategorized