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“Wouldn’t it be awesome if we could cut out all advertising?” for Online Tuesday

Amsterdam-based gettogether for online-fetisjists, Online Tuesday, hosted an event on innovation yesterday.

HyvesYme Bosma highlighted mayor trends in social networking. Ben van den Burg of Triple IT did one of the most energetic performances I have ever seen. Awesomeness award for his new gadget: iPad app Slidejockey (beta; more on it later) that lets you actually manage your slides like a dj.

I held a plea for real innovation: cut out all advertising to replace it with innovation that actually goes beyond communications and makes a difference in people’s lives. See the slidedeck for my case.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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