“From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia
I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands…
“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a…
Being conversation-worthy on every brand level
Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands…
Think about it: an API for your advertising campaign
So, advertising agencies and advertisers are all over being contagious, engaging consumers and creating stuff worth sharing. They…
“The fluffy science behind creating stuff worth sharing” for KLM
Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social…
How an opera is designed for conversations
I went to the Royal Opera House saturday night to see Anna Nicole, the opera on the life…
“What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider…
“Transmedia storytelling and other slang for ‘create stuff worth sharing’” for Wereldomroep
Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case…
“Wouldn’t it be awesome if we could cut out all advertising?” for Online Tuesday
Amsterdam-based gettogether for online-fetisjists, Online Tuesday, hosted an event on innovation yesterday. Hyves‘ Yme Bosma highlighted mayor trends…