“The fluffy science behind creating stuff worth sharing” for KLM

[slideshare id=7637567&doc=20110412cmklmsocialmediaslideshare-110415051422-phpapp02] Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days in Amsterdam, where local and international KLM employees who engage in social media gathered. To discuss strategies and tactics, train, learn from best practices and connect in informal ways.

The vibe was amazing. KLM is taking social media and conversations really serious on a reactive (webcare) and pro-active (campaigning, advocay, engagement) level.

I was invited as one of the guest speakers to talk about social media strategy and creativity and about ‘stuff worth sharing’. I approached it from a creative (agency review, best practices) perspective as well as a research perspective (based on InSites Consulting research). Thanks to Tom de Bruyne who was so kind to share parts of the Boondoggle review criteria.

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