Polle de Maagt
Polle de Maagt
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Browsing Tag

conversations

17 posts
UUncategorized

#Vedettmotel: Vedett’s efforts to be conversation-worthy on every brand level

  • byPolle de Maagt
  • 20/07/2011
  • One comment
It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t…
MModels & Frameworks
Yes! I want to learn more
  • 3 minute read

Four dimensions of social sales

  • byPolle de Maagt
  • 20/07/2011
  • 8 comments
So, what will social media do for my sales? Some hardcore sales people will approach social media merely…
BBlogposts
Yes! I want to learn more
  • 2 minute read

Using the unused conversation value of banner ads

  • byPolle de Maagt
  • 19/07/2011
  • No comments
Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy…
BBlogposts
Yes! I want to learn more
  • 1 minute read

Google (unintentionally) stimulates social media spending

  • byPolle de Maagt
  • 19/07/2011
  • No comments
A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A…
PPresentations posts
Yes! I want to learn more
  • 1 minute read

“How social technologies are changing business” for Accenture

  • byPolle de Maagt
  • 13/07/2011
  • No comments
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
PPresentations posts
Yes! I want to learn more
  • 1 minute read

“Use your unused potential. How most (insurance) companies do great stuff, but forget to reap the rewards.” for Ohra

  • byPolle de Maagt
  • 23/06/2011
  • 2 comments
Ohra is a pretty remarkable insurance company in The Netherlands. Like many companies, they already started some social…
PPresentations posts
Yes! I want to learn more
  • 1 minute read

“Service management for conversations” for Fieldservice Conference Heliview

  • byPolle de Maagt
  • 17/06/2011
  • No comments
In the conversation age, some skills are more important than others. Knowing how to use technology to make…
BBlogposts
Social sales
Yes! I want to learn more
  • 4 minute read

Social sales and proving the value of conversations: conversion attribution

  • byPolle de Maagt
  • 09/06/2011
  • No comments
What’s the ROI of social media? Every time you try to change a company to be less about…
MModels & Frameworks
Yes! I want to learn more
  • 2 minute read

Being conversation-worthy on every brand level

  • byPolle de Maagt
  • 24/05/2011
  • 3 comments
Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands…
BBlogposts

Pricing for conversations (or: how low prices increase negative feedback)

  • byPolle de Maagt
  • 27/04/2011
  • No comments
Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart…

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