#Vedettmotel: Vedett’s efforts to be conversation-worthy on every brand level
It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t…
Four dimensions of social sales
So, what will social media do for my sales? Some hardcore sales people will approach social media merely…
Using the unused conversation value of banner ads
Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy…
Google (unintentionally) stimulates social media spending
A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A…
“How social technologies are changing business” for Accenture
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
“Use your unused potential. How most (insurance) companies do great stuff, but forget to reap the rewards.” for Ohra
Ohra is a pretty remarkable insurance company in The Netherlands. Like many companies, they already started some social…
“Service management for conversations” for Fieldservice Conference Heliview
In the conversation age, some skills are more important than others. Knowing how to use technology to make…
Social sales and proving the value of conversations: conversion attribution
What’s the ROI of social media? Every time you try to change a company to be less about…
Being conversation-worthy on every brand level
Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands…
Pricing for conversations (or: how low prices increase negative feedback)
Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart…