In the conversation age, some skills are more important than others.
Knowing how to use technology to make things easier is. Watch people like Tijs Vrolix and Boris Nihom excel in that space.
I believe in PR professionals who can create memes and can help companies build a decent owned presence and claim earned media. People like Wouter Glaser, Ivo van den Brand and Sarah Hagens do that every day.
And I believe in service management professionals, people who are extremely skilled in managing expectations and commit acts (not ads).
For Heliview’s conference on service management, Fieldservice, I was invited to do a short talk on conversations and service management for a group of skilled service management professionals. See the presentation below:[slideshare id=8329624&doc=20110615cmheliviewservicemanagement-110616122237-phpapp02]