No web relations? You’re screwed. Web relations is the new normal.
You don’t know what you got till it’s gone. And that starts to be painfully true for web…
“From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia
I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands…
“The social business case” for STIMA Social Media Bootcamp #smb0805
Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty…
“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
“The noble art of building brands worth sharing” for Lessius Interactive Marketing
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time…
“Taking travel from ads to acts” for Travel 2011
So, what is the current state of travel in digital and online? That’s pretty much the key theme…
Managing rising customer expectations
Every time KLM Royal Dutch Airlines helps a customer via Facebook or twitter on a saturday, sunday or…
Battling my fear to end up in a case movie: guiding principles for positive interactions
I walked trough Gent Sint Pieters station yesterday afternoon when I saw a large and pretty nice white…
Advertising tactics of the conversation age: Spotlight tactic
While communication becomes more conversational, new marketing and advertising tactics arise to build upon consumer conversations and social…
“The fluffy science behind creating stuff worth sharing” for KLM
Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social…