“No, there is no Return On Investment on social media, stupid.” for Aureus

Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely from a business perspective, influencing the customer decision journey and demanding clear returns on social media investments.

Bart Schuijt did a pretty good overview of the day at Frankwatching with Wilco Verdoold, Roos van Vugt and Jan Mulder.