Here are my latest thoughts

Posted by Polle de Maagt

16/02/2017

7 min read

Best practice: your umbrella, not the company umbrella

There is a big difference between ‘branded’ and ‘personal’.How to act when it is raining outside and your customers are about...

Best practices

Posted by Polle de Maagt

06/02/2017

3 min read

Culture: Un-training staff to act like humans

My habit to let the staff or chef choose my meal has some interesting side effects. Not only dare I argue that it makes...

Culture Perverse incentives

Posted by Polle de Maagt

06/02/2017

3 min read

Perverse incentives: Loyalty programs seducing you to be disloyal

Like most frequent travellers, I am part of a loyalty program. Actually, I am part of several. Although I have my...

Loyalty & Personalisation Perverse incentives Travel

Posted by Polle de Maagt

06/02/2017

3 min read

Culture: You don't just change to be customer centric overnight

So, here’s a story I have been sharing quite a while now. It involves a travel company, Disma Reizen and it’s founder Werner...

Culture Perverse incentives

06/02/2017

9 min read

Best practice: Eerily accurate anniversaries

Forgetting dates and anniversaries s*cks.Find an easy way to remember anniversaries correctly.Google sheet that automatically calculates anniversary dates. Happy wife 🙂...

Best practices Little big details

04/10/2016

4 min read

Out of office: Japie's book review

They’re arguably the worst thing that ever happened to mankind – generic out-of-office replies. Join my fight to get rid of...

Out of office replies

03/08/2016

4 min read

We got rid of our TV

I am not the person that hates TV. Or TV shows. Or thinks that reading is better than watching TV. Or...

Habits Parenting Routines Thoughts Uncategorized

Posted by Polle de Maagt

01/08/2016

6 min read

Autoreply: Kevin Rose is unsubscribing you because you're not opening his newsletters

They’re arguably the worst thing that ever happened to mankind – auto replies. Join my fight to get rid of unremarkable...

Auto reply Loyalty & Personalisation Time-well-spent. Time-well-saved

04/07/2016

5 min read

Personalisation: it will get worse before it gets better

Big data. Precision marketing. Digital becomes human. Personalised experiences. Artificial Intelligence. Bots. Digital Transformation. There has never been such a trust in...

Personalisation Thoughts

14/06/2016

7 min read

Life lessons: Chieko's four simple sentences

After almost dying from a kidney rupture in 2016, I decided to do things differently. To spend my time more wisely...

Best advice from others