- Returning visitors
I recently had a chat with Werner van Disseldorp, one of my favorite entrepreneurs. He is the kind of entrepreneur that will always be looking for new and better ways to make his customers happy. And he takes he is the owner of a company who takes great pride in this. He insists his colleagues offer their own umbrellas to customers. In return, he will buy his employees a new one.
Because there is a huge difference between getting a second-hand, worn-out umbrella that once belonged to a person now genuinely wanting you to accept this gesture or getting a sparkling new fancy branded corporate umbrella. There is a big difference between ‘branded’ and ‘personal’.
It’s not the steak it’s the sizzle.