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  • Polle de Maagt
  • Posted by Polle de Maagt
10/05/2011

So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now...

  • Polle de Maagt
  • Posted by Polle de Maagt
06/05/2011

I walked trough Gent Sint Pieters station yesterday afternoon when I saw a large and pretty nice white piano in the...

  • Polle de Maagt
  • Posted by Polle de Maagt
05/05/2011

The advertising industry might be the most award-heavy industry there is. Many advertising professionals go great lengths to debunk and downplay...

  • Polle de Maagt
  • Posted by Polle de Maagt
05/05/2011

So, there were 4 Dutch agencies that won a Webby award tuesday. LBi Lost Boys, KONG Amsterdam, Boondoggle Amsterdam (I did...

  • Polle de Maagt
  • Posted by Polle de Maagt
29/04/2011

I was reading a Dutch newspaper saturday when my attention was drawn by the concept of “Drone-pilot Burnout“.

  • Polle de Maagt
  • Posted by Polle de Maagt
28/04/2011

I have a weak spot for Delicious. Delicious collected, curated, structured and archived almost 6000 links for me since July 2007....

  • Polle de Maagt
  • Posted by Polle de Maagt
28/04/2011

Advertising agencies have their own lingo. And yes, and I plea guilty in using these words. A lot. The lyrical miracles in...

  • Polle de Maagt
  • Posted by Polle de Maagt
27/04/2011

Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and...

  • Polle de Maagt
  • Posted by Polle de Maagt
26/04/2011

Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had...

  • Polle de Maagt
  • Posted by Polle de Maagt
22/04/2011

It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one...

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