“From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia
I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands…
“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
“The noble art of building brands worth sharing” for Lessius Interactive Marketing
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a…
Social media in B2B: “How conversations help you leverage the things you are already doing” for InSites Consulting
It is tempting to approach social media in business to business (B2B) environments the same way we approach…
“Don’t trust your teachers. Don’t trust me. Listen to what your grandma told you.” for Fontys
My old “university”, Fontys, launched a master ‘International Lifestyle Studies’ last year, which is pretty much about consumer…
“Skills of a misspent youth. Or: a rather personal story about my generation” for BVH
What about the current generation of twentysomethings? How will they be as employees? What are their characteristics? And…
“Commit acts, not ads” for InSites Consulting
These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities.…
“What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider…
“The best digital advertising in the world” for Vlerick Leuven Gent Management School
Did a last minute speaking engagement at Vlerick Management School this morning for the Master of Marketing. Such…