InSites Consulting Archives

Posted by Polle de Maagt

24/08/2011

6 min read

Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination

Almost a year ago, I decided to move to Belgium to live with the love of my life, Marieke. With pain...

Uncategorized

27/06/2011

2 min read

First #worlddomination, then a bar

At the annual InSites Consulting internal conference (#iscon), keynote speaker Jean Philip de Tender asked the audience a very simple question:...

Blogposts

22/06/2011

1 min read

"The launch of Telenet Yelo. A story on conversation management." for InSites Consulting

Yesterday, we had our New Games New Rules event on social media and research in Rotterdam. I got to present the...

Presentations posts

Posted by Polle de Maagt

31/05/2011

4 min read

Out of office: Tom is writing a paper

They’re arguably the worst thing that ever happened to mankind – generic out-of-office replies. Join my fight to get rid of...

Out of office replies

Posted by Polle de Maagt

30/03/2011

1 min read

Social media in B2B: "How conversations help you leverage the things you are already doing" for InSites Consulting

It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in...

Presentations posts

Posted by Polle de Maagt

29/03/2011

1 min read

"It’s about time we start re-inventing direct marketing" for Spring Global Mail

Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than ever to be personal and...

Presentations posts

Posted by Polle de Maagt

18/02/2011

1 min read

"Commit acts, not ads" for InSites Consulting

These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities. It’s less about...

Presentations posts

Posted by Polle de Maagt

03/11/2010

3 min read

Why I have a boring title. Marketing Consultant.

No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution (although I like...

Blogposts