klm surprise

Two years ago, when we were running Schiphol airport to surprise consumers during KLM’s KLM Surprise campaign, one twitter user responded...

I walked trough Gent Sint Pieters station yesterday afternoon when I saw a large and pretty nice white piano in the...

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks,...

While communication becomes more conversational, new marketing and advertising tactics arise to build upon consumer conversations and social media infrastructures. Instead...

Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days...

Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than ever to be personal and...