Polle de Maagt

One-minute briefs.

By Polle de Maagt · First written · 3 min read

One brief, one minute, one idea. A warm-up that trains creative speed, so a group stops believing a good idea needs weeks.

How to run it, What you walk out with, Variations are for members.You have access: the full version opens below.

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What it does

One brief, one minute, one idea: a warm-up that trains creative speed.

People
1 to 25, alone or in a group
Time
5 to 15 minutes, a minute per round
Level

FacilitationBeginner

Comfort zoneShare an unfinished idea

Goal
One idea you could actually run, found fast
You need
One concrete brief per round, pen and paper, a timer

OriginOne Minute Briefs, a daily creative brief.

Story.

One clear brief, one minute, one idea. A warm-up that trains speed: spotting a connection, keeping it simple and saying it out loud, instead of believing a good idea needs weeks.

The hard limit pushes people past the obvious first thought towards a connection, and the fast share stops them from defending or over-explaining. The format comes from One Minute Briefs, who post a creative brief every day.

When to use it.

As a warm-up before a creative session or a strategy day, when a group gets stuck in long discussion, or as a daily habit on your own.

What is inside.

  • StoryOpen
  • When to use itOpen
  • How to run itMembers
  • What you walk out withMembers
  • VariationsMembers
For members

The rest opens right here.

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Format from One Minute Briefs.

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