Het ambacht van de bevestigingsmail

Photoshop Express: Made You Look
Photoshop Express: Made You Look

De laatste tijd meld ik me vrijwel dagelijks aan voor nieuwe startups, beta invites of andere services die me na aanmelding een bevestigingsmail sturen. De bevestigingsmail is een van de laatste plekken waar een gebruiker alsnog kan afzien van het zich aanmelden voor de service en verder is het (waarschijnlijk) de eerste keer dat de service de inbox van de gebruiker bezoekt. Een perfecte plek dus om nog eens te laten zien hoe geweldig je service is en hoe de toon van je service is. Of niet?

Een greep uit een maand bevestigingsmails:

De corporates

De standaard mails. Een beetje meer creativiteit graag!

Dear Polle de Maagt,
Welcome to the imeem network! To complete the sign-up process, please click on the link below to verify your email address: [Link] If the above link does not work, you can manually enter your verification code at the following link:
[link] Verification code is: [code] Thanks,
The imeem team

Hello Polle de Maagt,
You signed up for Vimeo using this email address. Complete your registration by following this link: [Link] If you didn’t register for Vimeo feel free to disregard this message.
Love,
Vimeo

Welcome to Yahoo!
Click the link below to verify your email address and activate your account. Email verification helps protect your identity and allows you to participate safely on all of Yahoo!’s properties.
Important! Click here to activate your new account.
Your Yahoo! ID: [ID] Your new Yahoo! Mail address: [email] Your alternate email: [email] If you can’t click on the sentence labeled “Important!” above, you can also verify your email address by cutting and pasting (or typing) the following address into your browser: [link] For your records, your verification code is: [code] Click here to review your Marketing Preferences. You can select and customize the categories of communications you receive about Yahoo! products and services, or choose to opt-out of each.
* Policies: Please remember that your use of Yahoo! products and services is subject to the Yahoo! Terms of Service and Yahoo! Privacy Policy.
* Maintaining Your Account: Please update your email address whenever it changes so we can help with any account access issues. (You will be asked to sign in first.) Or, sign in to Yahoo!, go to Account Information, click the Edit button next to Member Information, and you will be able to change your alternate email address(es).
* Not Your Account?:You have received this email because an account was recently created at Yahoo! using this email address. If you did not recently create an account on Yahoo! click here.

De lets-just-pretend-its-a-personal-email

Gewoon net doen alsof je me kent en alsof je zelf handmatig alle mails tikt. Dat geloof ik vast.

Hey there,
Thank you for creating an account on Emurse.com. We’re just getting started and would love to hear any feedback you may have (both positive and negative). Our mission is to improve your job hunt. If you have any thoughts on how we could better suit your needs, drop me a line and let us know!
Best,
Alex Rudloff
CEO, Emurse.com

De wannabe’s

Tja … corporate of juist guitig, grappig (maar niet te). Poldermodel, consensuscultuur … vlees noch vis.

Because we care about you, we want to make sure that you’re really you. Click below to verify your
Photoshop Express account.
Please click below or copy and paste the following URL into your browser: [link] Snap happy,
Your friends at Photoshop Express
http://www.photoshop.com/express

De Web 2.0 evangelists

Web 2.0 en dat zullen we laten merken ook!

Welcome to wundrbar!
Congratulations — you’re now a 100% genuine wundrbar member.
And that makes us happy.

Conclusies en tips

Veel emails die weinig creatief (of te creatief), te onduidelijk (of juist te juridisch-dichtgetikt-duidelijk). Vrijwel geen enkele sluit aan bij de stijl, toon en vormgeving van de service. Heel apart, zeker omdat de bevestigingsmail een van de laatste stappen is om potentiele gebruikers ook daadwerkelijk gebruikers te maken. Een helder, duidelijke mail, die aansluit bij de stijl, toon en vormgeving van de service is dan ook wel het minste wat we als gebruikers mogen verwachten.

Voor mij de beste in een maand bevestigingsmails, de mail van Rescuetime die voor mij nog het meest aansluit bij hoe ik de service heb ervaren:

Howdy and welcome to RescueTime-
We’ll make this short and sweet.
To verify your account, click here: [Link] (verifying your account will unlock some of the cooler post-beta features we have in store for you. It will also allow you to reset/recover your password)
Here’s your login info (store it in a cool dry place):
Username: [user] Password: As IF we would send you your password in cleartext!
The first thing you should do (if you haven’t already) is install the RescueTime data collector:
http://rescuetime.com/download
Given that we’re in our beta phase, we’d love your feedback on the sign up experience and the product in general. Please feel free to drop us a line (replying to this message will work, or you can head over to http://www.rescuetime.com/contact )
Cheers,
Tony, Joe, & Brian
The RescueTime Team

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