April 2011

I was reading a Dutch newspaper saturday when my attention was drawn by the concept of “Drone-pilot Burnout“.

I have a weak spot for Delicious. Delicious collected, curated, structured and archived almost 6000 links for me since July 2007....

Advertising agencies have their own lingo. And yes, and I plea guilty in using these words. A lot. The lyrical miracles in...

Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and...

Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had...

It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one...

So, advertising agencies and advertisers are all over being contagious, engaging consumers and creating stuff worth sharing. They “create” “viral” movies,...

More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He...

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks,...

While communication becomes more conversational, new marketing and advertising tactics arise to build upon consumer conversations and social media infrastructures. Instead...