So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks, NBC, Ben & Jerry’s and KLM for Dunck’s Loyaltycafe.
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Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts.
For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.