Blogposts

So, advertising agencies and advertisers are all over being contagious, engaging consumers and creating stuff worth sharing. They “create” “viral” movies,...

More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He...

While communication becomes more conversational, new marketing and advertising tactics arise to build upon consumer conversations and social media infrastructures. Instead...

I don’t know what happened, but suddenly brands started to commit to stuff . I plea guilty as charged. When I was...

I went to the Royal Opera House saturday night to see Anna Nicole, the opera on the life and death of...

I forgot most of the polite manners and etiquette my parents and teachers deperately tried to brainwash me with during my...

Last week, I got in a discussion with Belgian retail guru Gino van Ossel on the value of Groupon. His point,...

Many companies are still in the pilot phase for social media, mostly launching unstructured social media campaign efforts. And even the...

Vanavond was ik live in de uitzending van Sound of Sam (met host Sam de Bruyn) op Studio Brussel over jongeren...

Last week, I went to a bar with my friend Steven Zwerink and a mutual friend. Steven and I were drinking...