Presentations posts

A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a two-day trip. I...

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks,...

Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days...

More than ever, companies are about committing acts, not ads and company culture is the way to differentiate from others. It...

It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in...

Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than ever to be personal and...

My old “university”, Fontys, launched a master ‘International Lifestyle Studies’ last year, which is pretty much about consumer insighting and trends....

What about the current generation of twentysomethings? How will they be as employees? What are their characteristics? And how will they...

I have been a huge fan of operas. Not operas per se, but the magic that surrounds them. Overwhelming locations, great...

Amsterdam’s Social Media Congres 2011 is a two-day kickstart in social media. The first day (wednesday) has a pretty interesting workshop...