branding

I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands or TV/radio shows....

Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event in Rhenen (The...

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means...

A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a two-day trip. I...

It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in...

My old “university”, Fontys, launched a master ‘International Lifestyle Studies’ last year, which is pretty much about consumer insighting and trends....

What about the current generation of twentysomethings? How will they be as employees? What are their characteristics? And how will they...

These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities. It’s less about...

I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider this my national...

Did a last minute speaking engagement at Vlerick Management School this morning for the Master of Marketing. Such a great atmosphere...