• Polle de Maagt
  • Posted by Polle de Maagt
05/03/2017

Typically, direct contact with customers is delegated to the lowest in rank in the company. Front desk employees. Customer service agents....

  • Polle de Maagt
  • Posted by Polle de Maagt
13/06/2012

Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to...

  • Polle de Maagt
  • Posted by Polle de Maagt
23/11/2011

Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return policy serves a...

  • Polle de Maagt
  • Posted by Polle de Maagt
18/11/2011

There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few...

  • Polle de Maagt
  • Posted by Polle de Maagt
22/06/2011

Let me tell you a little story first. I stayed in a hotelroom last night at a large and international hotel...

  • Polle de Maagt
  • Posted by Polle de Maagt
04/03/2011

I forgot most of the polite manners and etiquette my parents and teachers deperately tried to brainwash me with during my...

  • Polle de Maagt
  • Posted by Polle de Maagt
18/02/2011

These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities. It’s less about...

  • Polle de Maagt
  • Posted by Polle de Maagt
27/08/2010

This morning, when I bought my ticket at the NMBS Europe (Belgian Railways) counter, I was charged 7 euros. On top...

  • Polle de Maagt
  • Posted by Polle de Maagt
22/08/2010

It must be the worst case movie ever, but it still seems a remarkable story. A grocery store bagger named Johnny,...

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