Polle de Maagt
Polle de Maagt
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Browsing Tag

customers

6 posts
BBlogposts

Harvest’s smart ambassador tools.

  • 24/05/2012
Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in…
BBlogposts

What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.

  • 18/11/2011
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
WWorst practices

McDonald’s house rules (or: be careful what you ask for)

  • 17/11/2011
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
BBlogposts

The most important 2% of your customers

  • 03/10/2011
Approximately 2% of your customers will rip you off. They will game your system. They will do everything…
PPresentations posts

“How social technologies are changing business” for Accenture

  • 13/07/2011
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
PPresentations posts

“A plea for happy customers (And why you should forget everything your teacher said)” for Sint Lucas Ghent

  • 15/12/2010
Ghent-based Sint Lucas (not to be confused with the Dutch equivalent in Boxtel) organised a morning meetup for…
Polle de Maagt
By Polle de Maagt, Ministry of World Domination
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