Harvest’s smart ambassador tools.
Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in…
What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
The most important 2% of your customers
Approximately 2% of your customers will rip you off. They will game your system. They will do everything…
“How social technologies are changing business” for Accenture
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
“A plea for happy customers (And why you should forget everything your teacher said)” for Sint Lucas Ghent
[slideshare id=6254668&doc=20111215pollesintlucas-101220045838-phpapp02] Ghent-based Sint Lucas (not to be confused with the Dutch equivalent in Boxtel) organised a morning…