social media

More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He...

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks,...

Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days...

More than ever, companies are about committing acts, not ads and company culture is the way to differentiate from others. It...

It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in...

My old “university”, Fontys, launched a master ‘International Lifestyle Studies’ last year, which is pretty much about consumer insighting and trends....

I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider this my national...

Many companies are still in the pilot phase for social media, mostly launching unstructured social media campaign efforts. And even the...

In 2008, 2009 en 2010 publiceerde Bart de Waele al een online trendrapport. Hier mijn trends voor het rapport van 2011....

Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely...