2009

Presentation I did this afternoon at Sint Lucas. Had to inspire a group of design/interation students to start to design for...

Interview Gerd Leonhard op Picnic 2009 from MarketingFacts on Vimeo. For Dutch marketing blog marketingfacts.nl I did a brief video interview...

Greenwashing is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such...

“How likely is it that you would recommend this company to a friend or colleague?” is the ultimate question. Well …...

Please read my earlier post on re-messaging first. Social networks are really struggling to capitalize on their ad space. Untill now,...

Imagine you are in a store. You lay an eye on a product, say a new headphone, hold it, but decide...

Quite some well-dressed, well-groomed and well-payed consultants give their advice in boardrooms all over the world. Usually, ad agencies, branding agencies...

According to several sources, 10% of the people in the Netherlands use internet on their mobile phone at least once a...

Another sign of how figures can distort perception. Comscore released a press release last friday in which they shed some new...