“Transmedia storytelling and other slang for ‘create stuff worth sharing’” for Wereldomroep

Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case for the Antwerp Zoo to highlight the difference between crossmedia and transmedia and make a plea for stuff worth sharing (once again).

My main conclusions:

1. The internet is a conversation network
2. Customers out-conversate media and brands time after time
3. Media and brands should create stuff that is conversation-worthy: stuff worth sharing
4. Start from a story worth sharing
5. Make it shareable

Hope you like it 🙂