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“The best digital advertising in the world” for Vlerick Leuven Gent Management School

Did a last minute speaking engagement at Vlerick Management School this morning for the Master of Marketing. Such a great atmosphere to be in; 40 extremely bright students; pretty sure some of them end up being my boss 🙂

Presentation consists of several elements from earlier presentations, so don’t expect too much new stuff.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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