Proactive versus reactive conversation management
How to engage in conversations? How are we managing consumer expectations as soon as we’re start answering questions…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
[slideshare id=8148521&doc=20110530csfontysconversationworthy-110530043747-phpapp01] A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent…
Customer centricity is in the details: “Sorry, sir, we don’t help reservation numbers, we help people.”
Tonight, I will be staying at the Hotel Saint Sauveur with my girlfriend, her sister and family to…
Being conversation-worthy on every brand level
Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands…
One of the best advocacy campaigns ever: Il Giglio d’Oro Bed & Breakfast in Firenze
Last summer, my girlfriend and I went for a short break to Italy. We travelled different cities and…
Everytime you mention Old Spice, you lose.
At last week’s Future Summit, P&G’s André Convents (Section Head Connect & Develop) had a pretty interesting presentation…
So, what’s your zombie invasion?
I overheard a brilliant story while on the train today. A man was telling his friends he had…
Why the internet in Indonesia is buggy (let’s not take technology for granted)
At yesterday’s Future Summit 2011 (#TFS11) in Brussels, Mike Walsh told the audience a pretty remarkable story. There is…