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Every consumer interaction counts.
Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure of both social...
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees, founder Jason Fried...
It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t about saying what...
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...
So, what will social media do for my sales? Some hardcore sales people will approach social media merely as a 2.0...
Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy balance between paid,...
A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A vast amount of...
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how they are changing...
Research shows that women tend to ‘like’ more pages, brands and products than men do on Facebook. When I was discussing...
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