• Polle de Maagt
  • Posted by Polle de Maagt
13/06/2012

Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to...

  • Polle de Maagt
  • Posted by Polle de Maagt
13/06/2012

So, social media has been around since 2003. But let’s be honest, not too much has changed in the last couple...

  • Polle de Maagt
  • Posted by Polle de Maagt
12/06/2012

The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social in their loyalty...

Managing expectations
  • Polle de Maagt
  • Posted by Polle de Maagt
12/06/2012

You don’t know what you got till it’s gone. And that starts to be painfully true for web relations. Over the...

  • Polle de Maagt
  • Posted by Polle de Maagt
11/06/2012

Two years ago, when we were running Schiphol airport to surprise consumers during KLM’s KLM Surprise campaign, one twitter user responded...

  • Polle de Maagt
  • Posted by Polle de Maagt
04/06/2012

Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng....

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