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Personalisation gone wrong
PersonalisationThoughts
July 4, 2016

Personalisation: it will get worse before it gets better

Big data. Precision marketing. Digital becomes human. Personalised experiences. Artificial Intelligence. Bots. Digital Transformation. There has…
Polle 0
Love0
Amazon Alexa
BlogpostsParentingThoughtsVoice
March 17, 2016

How Amazon Echo made me a worse person

Since last week, my family is the proud owner of an Amazon Echo. And we’re extremely…
Polle 0
Love0
Ella de Maagt
ParentingThe power of wordsThoughts
April 14, 2015

Wow Ella, you’re so beautiful

“Wow Ella, you’re so beautiful" “I love your sweater" “Your eyes are so pretty" Just…
Polle 0
Love0
Blogposts
January 16, 2013

Dag Fyra, ik ga met het vliegtuig naar Amsterdam

Update: inmiddels ook opgepakt door ThePostOnline en HLN. Ik hou van de trein. Al jaren.…
Polle 26
Love0
Blogposts
January 13, 2013

Did we lose 30% of our Facebook friends last year?

I'm a sucker for data and Excel sheets. I just love to spend the night…
Polle 2
Love0
Best practicesBlogposts
June 13, 2012

A tribute to Air New Zealand’s Drew

Making a difference to a customer isn't about big things. It sometime is just a…
Polle 6
Love0
Presentations posts
June 13, 2012

“Why we keep failing in really implementing social media” for #Marcom12

So, social media has been around since 2003. But let's be honest, not too much…
Polle 1
Love0
Presentations posts
June 12, 2012

“Service is sales. Why service management is the single most important thing. Ever.” for Heliview Service Management Conference

The coolest stuff in social happens when old meets new. When a traditional company like…
Polle 0
Love0
Blogposts
June 12, 2012

No web relations? You’re screwed. Web relations is the new normal.

You don't know what you got till it's gone. And that starts to be painfully…
Polle 0
Love0
Blogposts
June 11, 2012

The suitcase principle

Two years ago, when we were running Schiphol airport to surprise consumers during KLM's KLM…
Polle 0
Love0
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© 2020 Polle de Maagt.

  • About Polle
  • What I do
    • Inspire to change
    • Plan and strategize change
    • Design and craft change
    • Communicate change
    • –
    • Speak at your event
    • –
    • My Clients
  • How I work
    • Toolbox
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    • Beliefs
  • What I think
    • Blog
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