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A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a visual style and...
Approximately 2% of your customers will rip you off. They will game your system. They will do everything to gain financial...
… or maybe better: why injury prevention is the best retention program. Researcher Tim Smits shares my passion for counter-intuitive consumer...
“There’s an app for that”. We live in an over-appified world. There’s an app for pretty much everything and it was...
Gist is a smart contact manager, recently acquired by Blackberry, that helps you keep in touch with your contacts on different...
Serhiy Nazarovych Bubka (Ukrainian: Сергі́й Наза́рович Бу́бка) might be one of the most remarkable sports athletes ever. Bubka won 6 consecutive...
Update: A Microsoft employee contacted me this morning (september 5th) and forwarded the issue to the appropriate team. He will keep...
http://en.wikipedia.org/wiki/Kano_model
Every consumer interaction counts.
Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure of both social...
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