boondoggle

Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event in Rhenen (The...

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with...

The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice...

Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge me into tipping...

A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a visual style and...

So, there were 4 Dutch agencies that won a Webby award tuesday. LBi Lost Boys, KONG Amsterdam, Boondoggle Amsterdam (I did...

Why cooler than you? Did more kickass advertising work before 30 than you. Occupation: Managing partner / creative director at Boondoggle...

No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution (although I like...

Why cooler than you? Totally redefining the advertising industry Occupation: Managing partner / strategy director at Boondoggle Amsterdam Remarkable fact: Played...

SintLucas is a breeding ground for new creatives. Every year, I get the chance to inspire all 4th year students to...