Managing expectations
  • Polle de Maagt
  • Posted by Polle de Maagt
12/06/2012

You don’t know what you got till it’s gone. And that starts to be painfully true for web relations. Over the...

  • Polle de Maagt
  • Posted by Polle de Maagt
21/05/2012

I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands or TV/radio shows....

  • Polle de Maagt
  • Posted by Polle de Maagt
08/05/2012

Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty interesting mix of...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/04/2012

Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event in Rhenen (The...

  • Polle de Maagt
  • Posted by Polle de Maagt
29/11/2011

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means...

  • Polle de Maagt
  • Posted by Polle de Maagt
23/11/2011

So, what is the current state of travel in digital and online? That’s pretty much the key theme of todays’ Travel...

Managing expectations
  • Polle de Maagt
  • Posted by Polle de Maagt
03/06/2011

Every time KLM Royal Dutch Airlines helps a customer via Facebook or twitter on a saturday, sunday or in the evening,...

  • Polle de Maagt
  • Posted by Polle de Maagt
06/05/2011

I walked trough Gent Sint Pieters station yesterday afternoon when I saw a large and pretty nice white piano in the...

  • Polle de Maagt
  • Posted by Polle de Maagt
15/04/2011

While communication becomes more conversational, new marketing and advertising tactics arise to build upon consumer conversations and social media infrastructures. Instead...

  • Polle de Maagt
  • Posted by Polle de Maagt
15/04/2011

Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days...

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