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Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty interesting mix of speakers Elias Veris (InSites Conulting), Koen Delvaux, Hans Smellinckx, Nick DeCrock … and me were invited to talk about social media best practices. I was invited to talk about some cool social cases. I […]


Yesterday, we had our New Games New Rules event on social media and research in Rotterdam. I got to present the Telenet Yelo case, a story about how Telenet used existing online conversations and a cocreation community to involve consumers in making better products. Featured models in the presentation are the KANO model and our […]