March 2011

More than ever, companies are about committing acts, not ads and company culture is the way to differentiate from others. It...

It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in...

Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than ever to be personal and...

My old “university”, Fontys, launched a master ‘International Lifestyle Studies’ last year, which is pretty much about consumer insighting and trends....

What about the current generation of twentysomethings? How will they be as employees? What are their characteristics? And how will they...

I don’t know what happened, but suddenly brands started to commit to stuff . I plea guilty as charged. When I was...

I went to the Royal Opera House saturday night to see Anna Nicole, the opera on the life and death of...

I forgot most of the polite manners and etiquette my parents and teachers deperately tried to brainwash me with during my...

I have been a huge fan of operas. Not operas per se, but the magic that surrounds them. Overwhelming locations, great...