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Social media and internal communications: “Consumers want another kind of company” for BViC

More than ever, companies are about committing acts, not ads and company culture is the way to differentiate from others. It is about capitalizing on what you are already doing.

That makes the role of internal communications even more important: internal communications will be more and more responsible for empowering employees, facilitating knowledge sharing, training, conversation management and mining for interesting people and content within the company.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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