Got to meet the Danone Belgium team during their 2-day management meeting in Hasselt to talk about conversation management. I was...

December 15th is the third edition of the Social Media Forum, a half day (afternoon) event in Hotel Le Meridien in...

How to create a breeding ground for great customer service? It starts with a remarkable company culture and small interventions, as...

No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution (although I like...

Why cooler than you? Totally redefining the advertising industry Occupation: Managing partner / strategy director at Boondoggle Amsterdam Remarkable fact: Played...

SintLucas is a breeding ground for new creatives. Every year, I get the chance to inspire all 4th year students to...

Last week, I announced (check mailing) leaving advertising agency Boondoggle for research/consultant firm InSites Consulting. Yep, I was stupid enough to...

Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely...

Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case for the Antwerp...