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  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

I love 37signals and their work. I love their philosophy and I strongly admire many of their employees, founder Jason Fried...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

So, what will social media do for my sales? Some hardcore sales people will approach social media merely as a 2.0...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/07/2011

Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy balance between paid,...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/07/2011

A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A vast amount of...

  • Polle de Maagt
  • Posted by Polle de Maagt
12/07/2011

Research shows that women tend to ‘like’ more pages, brands and products than men do on Facebook. When I was discussing...

  • Polle de Maagt
  • Posted by Polle de Maagt
11/07/2011

Many brands already have a Facebook presence. A respectable number of them even has a substantial number of ‘likes’ (fans, followers,...

  • Polle de Maagt
  • Posted by Polle de Maagt
07/07/2011

Some 3 years ago, I had a salad together with a friend of mine in a random restaurant in Amsterdam. We...

  • Polle de Maagt
  • Posted by Polle de Maagt
29/06/2011

Much is said about random acts of kindness. The concept of random acts of kindness as most people perceive it, is...

  • Polle de Maagt
  • Posted by Polle de Maagt
27/06/2011

At the annual InSites Consulting internal conference (#iscon), keynote speaker Jean Philip de Tender asked the audience a very simple question:...

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