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Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event in Rhenen (The...
More products. More services. More sites. And it’s ever more difficult for consumers to tell them apart. Hence, the rise of...
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means...
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge me into tipping...
A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a visual style and...
Yesterday night, KREM and Seats2meet hosted an evening on the relationship between brands and consumers. Purpose? To create a Round Table...
… or maybe better: why injury prevention is the best retention program. Researcher Tim Smits shares my passion for counter-intuitive consumer...
“There’s an app for that”. We live in an over-appified world. There’s an app for pretty much everything and it was...
Serhiy Nazarovych Bubka (Ukrainian: Сергі́й Наза́рович Бу́бка) might be one of the most remarkable sports athletes ever. Bubka won 6 consecutive...
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...
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