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gradual engagement

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  • Polle de Maagt
  • Posted by Polle de Maagt
02/12/2011
1 min read

"Why you shouldn't use social media" for AGX

I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX in Gent to...

  • Polle de Maagt
  • Posted by Polle de Maagt
21/11/2011
1 min read

Proving Skittles' absurdism with a brand book

I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their ads so much....

  • Polle de Maagt
  • Posted by Polle de Maagt
10/11/2011
5 min read

Brands and their social voice (and how this translates into dog food)

A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a visual style and...

Campaigns and programs
  • Polle de Maagt
  • Posted by Polle de Maagt
22/07/2011
4 min read

Campaigns AND programs in conversation management

Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure of both social...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
4 min read

37signals gives 10.000 fans the finger

I love 37signals and their work. I love their philosophy and I strongly admire many of their employees, founder Jason Fried...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
3 min read

How Twitter forces gradual engagement

I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...

  • Polle de Maagt
  • Posted by Polle de Maagt
11/07/2011
3 min read

Let's make Facebook sponsored stories obsolete

Many brands already have a Facebook presence. A respectable number of them even has a substantial number of ‘likes’ (fans, followers,...

  • Polle de Maagt
  • Posted by Polle de Maagt
07/06/2011
6 min read

How Facebook forces gradual engagement.

Many recent brand efforts are designed to end up in user streams, whether on Facebook, Twitter or any other social network....

  • Polle de Maagt
  • Posted by Polle de Maagt
07/06/2011
1 min read

"A plea for gradual engagement" for KoeweidenPostma

I have been working on the concept of gradual engagement for the last few weeks. It starts from the idea that...

  • Polle de Maagt
  • Posted by Polle de Maagt
22/04/2011
5 min read

Let's stop over-hyping gamification. A plea for nudge and choice architecture thinking.

It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one...

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