I change companies to be more about acts, not ads
Acts, not ads has been the red thread throughout my career. It was only reinforced by something that…
What a difference two cookies make
This is a short story about cookies. Not the digital kind, but real cookies. The edible kind. And…
Kimpton ‘secret password’ to be ‘in the know’
I travel a lot (I even have a special blog about it) and recently, I have stayed at different…
Kimpton ‘Social Hour’: brand storytelling with Champagne
I travel a lot (I even have a special blog about it) and recently, I have stayed at…
A plea for scripted authenticity and kindness
A friend of mine is the manager of a large cafe in the city centre of Utrecht (The…
Thank you? Let’s open a support ticket for that.
I forgot most of the polite manners and etiquette my parents and teachers deperately tried to brainwash me…
What my girlfriend taught me about technology
My girlfriend owns a pretty basic HTC Android phone (the HTC Magic). As stupid as it may seem,…
Zappos internal emails invite to WOW customers
How to create a breeding ground for great customer service? It starts with a remarkable company culture and…
A businesscard that makes you feel like a kid in a candy store
I hate business cards. Actually, more the people that go with them. To be more precise; the ones…
Remarkable house rules for coffeehouse Bagels & Beans
I’m a sucker for great copy, so I instantly fell in love with the Bagels & Beans, a…