INSIGHT / BELIEF
If you take away all the hurdles, people won’t have an excuse not to come.
CHALLENGE
Many potential event visitors are parents – how to make it easier for them to come?
SOLUTION
Free day care for children aged 2-5. Discounted kids pass for age 6-16.
BENEFITS
- Satisfaction
- Free publicity
The Next Web is one of the (if not the) leading conference on digital and technology in the world, based in Amsterdam. Many of its potential visitors are parents. And being a working parent is hard.
So in a move to remove all hurdles to visit the conference, The Next Web is now offering free day care for all children aged 2-5. Below is the email from the The Next Web team to announce the free day care:
Update: in the years after, TNW would still provide free day care for kids aged 3 months to three years stating that “Being a working parent is hard. That’s why we’re taking steps to try and make things a little easier”.
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We’re offering free day care for children aged 2-5. Sign up here if you would like to make use of this during the event.
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Children aged 6-16 can accompany you at the event for just €49. You can buy your child ticket here if you already have a conference pass.
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Children under the age of 2 can join you for free, and any nursing mothers who prefer some privacy during breastfeeding can take advantage of a comfortable, dedicated space at our Medic post.
