Blogposts

Companies like Zuberance do a great job in integrating NPS

Some laugh at gamers who buy virtual swords, houses and other swag. And maybe they’re right. How foolish to spend money...

A follow up on yesterday’s article on the sharing bias, while some were confused by the concept of frictionless sharing. It...

We are what we share. And we tinker with that. A bit. Andrew Phelps reminded me again of that when he...

Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return policy serves a...

I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use technology to help...

I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their ads so much....

Some cases don’t have the highest impact or return in cash, but are still very interesting from multiple perspectives. Welzijnszorg’s Rijke...

There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few...

Het wordt een mooie traditie. Alweer voor de vijfde keer publiceert Bart de Waele een trendrapport met de verzamelde meningen van een behoorlijk...