nudge

As you probably know by now, I’m intrigued by having people think less instead of more. Thinking leads to loss of...

Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A recipe for disaster,...

A friend of mine is the manager of a large cafe in the city centre of Utrecht (The Netherlands). Every morning...

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with...

Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative to pay for...

The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice...