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  • Polle de Maagt
  • Posted by Polle de Maagt
13/01/2013

I’m a sucker for data and Excel sheets. I just love to spend the night browsing through Facebook Insights export data....

  • Polle de Maagt
  • Posted by Polle de Maagt
19/03/2012

I’m not planning to pass away anytime soon. Still, I spent some time weekend securing my ‘virtual will’. Over my last...

  • Polle de Maagt
  • Posted by Polle de Maagt
29/11/2011

A follow up on yesterday’s article on the sharing bias, while some were confused by the concept of frictionless sharing. It...

  • Polle de Maagt
  • Posted by Polle de Maagt
28/11/2011

We are what we share. And we tinker with that. A bit. Andrew Phelps reminded me again of that when he...

  • Polle de Maagt
  • Posted by Polle de Maagt
21/11/2011

I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their ads so much....

  • Polle de Maagt
  • Posted by Polle de Maagt
14/11/2011

In a few weeks I will spend a long weekend in Dublin, relaxing with friends and visiting my contacts at Facebook...

  • Polle de Maagt
  • Posted by Polle de Maagt
06/09/2011

“There’s an app for that”. We live in an over-appified world. There’s an app for pretty much everything and it was...

Campaigns and programs
  • Polle de Maagt
  • Posted by Polle de Maagt
22/07/2011

Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure of both social...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...

  • Polle de Maagt
  • Posted by Polle de Maagt
12/07/2011

Research shows that women tend to ‘like’ more pages, brands and products than men do on Facebook. When I was discussing...

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