Polle de Maagt
Polle de Maagt
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Browsing Tag

nudge

8 posts
nnudge

Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign

  • byPolle de Maagt
  • 01/05/2012
  • No comments
Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A…
nnudge

Small ideas that help to save energy. Hivos’ Seduction project.

  • byPolle de Maagt
  • 09/12/2011
  • No comments
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
nnudge

Scribd lets you pay in content

  • byPolle de Maagt
  • 08/12/2011
  • No comments
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative…
nnudge

A piece of tape to save energy? Hivos’ small experiment.

  • byPolle de Maagt
  • 07/12/2011
  • 6 comments
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…
BBlogposts

Business from a 365 day return policy. The Zappos business case.

  • byPolle de Maagt
  • 23/11/2011
  • No comments
Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return…
WWorst practices

McDonald’s house rules (or: be careful what you ask for)

  • byPolle de Maagt
  • 17/11/2011
  • No comments
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
PPresentations posts

The most powerful thing on earth: not telling people what to do.

  • byPolle de Maagt
  • 15/11/2011
  • No comments
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
BBlogposts

Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.

  • byPolle de Maagt
  • 22/04/2011
  • One comment
[blackbirdpie url=”http://twitter.com/#!/Polledemaagt/status/61017357518241792″] It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per…

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