December 9, 2011
Small ideas that help to save energy. Hivos’ Seduction project.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort…
December 8, 2011
Scribd lets you pay in content
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content.…
December 7, 2011
A piece of tape to save energy? Hivos’ small experiment.
The concept of nudge is the ultimate 'acts not ads'. Not telling what people should…
November 23, 2011
Business from a 365 day return policy. The Zappos business case.
Consumers are lazy. And that's pretty much the business case behind Zappos’ 365 day return…
November 17, 2011
McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force…
November 15, 2011
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with 'thank you' written on it. A clear…
April 22, 2011
Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.
It all started with a tweet I wrote yesterday, "Sorry, I don't believe in gamification…