Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign
Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A…
Small ideas that help to save energy. Hivos’ Seduction project.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
Scribd lets you pay in content
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative…
A piece of tape to save energy? Hivos’ small experiment.
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…
Business from a 365 day return policy. The Zappos business case.
Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return…
McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.
It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification…