Polle de Maagt

A person, the day after you sign up.

By Polle de Maagt · First published · Updated · 2 min read

One day after you create an account, a mail arrives from someone whose job is to make your experience work. Their name, a real question, and an open door.

From
Fosbury
Received
2013

Hi there
Yesterday you created a Fosbury account and I was wondering whether you needed help. My job is to make sure your experience with Fosbury is the best one imaginable.
If you need any help with your campaigns or have other questions about our service, do not hesitate to contact me!
Enjoy Fosbury!
Cheers,
Fosbury

Why it works.

The moment right after a sign-up is where most people drop off. A named person asking one question beats a series of onboarding tips.

The series

Automagic: nine automated mails done right.

  1. An order mail that knows it is software.
  2. A shipping mail with a story.
  3. A person, the day after you sign up.
  4. A newsletter that unsubscribes you.
  5. An autoreply that manages expectations.
  6. An autoresponder that says no, kindly.
  7. A personal assistant that asks first.
  8. A cold sales mail with a bet.
  9. A no that still sounds like a yes.
What they share →

Collected on polledemaagt.com, first posted on 19 June 2013. The mail as I received it; order details, account links and names of private people are left out.

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Polle de Maagt

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