A cold sales mail with a bet.

By Polle de Maagt · First published · Updated · 2 min read

A cold mail from a marketplace offering shipping rates. Three short questions, and a pizza voucher if their rates are not lower than yours.

From
Tanga
Received
2020

Hi there,

I bet I can save you money on your outbound shipping rates. And... If I can't, I will buy you a pizza. Here's why: Because we are one of the world's largest US marketplaces, we have two things going for us:
1. We work with gazillions of vendors.
2. We can pool our combined volume together and get amazing UPS, FedEx, USPS, and DHL rates.

That's where the pizza comes in Because of those combined rates, we can pass along those shipping rates to our partners. There's a dang good chance we can save you up to 35% on your existing shipping methods. So...want to take me up on the bet? Here's the deal. Reply and tell me:
a) how many packages you ship each business day, and...
b) the average weight of your most common shipment, and...
c) what carrier are you shipping most with now?

I will do a quick rate check and send you a sample of our rates. If my rates aren't lower than what you currently pay, I'll send you a gift card good for a free pizza (no anchovies). Looking forward to hearing from you

Covered in pepperoni,
Tanga

Why it works.

They know what a lead is worth to them, and they spend it on something you remember. In a flood of cold mail, this one stands out.

The series

Automagic: nine automated mails done right.

  1. An order mail that knows it is software.
  2. A shipping mail with a story.
  3. A person, the day after you sign up.
  4. A newsletter that unsubscribes you.
  5. An autoreply that manages expectations.
  6. An autoresponder that says no, kindly.
  7. A personal assistant that asks first.
  8. A cold sales mail with a bet.
  9. A no that still sounds like a yes.
What they share →

Collected on polledemaagt.com, first posted on 11 May 2020. The mail as I received it; order details, account links and names of private people are left out.

Your version of this

Tried it, or thinking about it?

Let me know how it went.

Polle de Maagt

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