Seth Godin’s eBook Flipping the Funnel is een prima pdf. De hoogtepunten kort:
Turn strangers into friends.
Turn friends into donors
And then… do the most important job:
Turn your donors into fundraisers.
Give your friends a way to communicate, a megaphone.
ACTION ITEM: Figure out who the happiest members of your fan club are (I’m assuming you’ve already done that). Then teach them about del.icio.us and get out of the way. Sure, some of the tags will point out your lame products or offerings. Some will be more blunt than you’d like. Learn from those, but understand that it’s part of the deal.